
Inside Africa’s $12bn sports market
Africa’s sports economy is no longer just about talent exports. The sector is growing into a robust industry attracting record investment from global brands, betting firms, and governments alike.
Changing the narrative on Africa.

Africa’s sports economy is no longer just about talent exports. The sector is growing into a robust industry attracting record investment from global brands, betting firms, and governments alike.

Didier Drogba-backed team takes third place as Team Brazil wins the first E1 powerboat race in Africa. by bird story agency reporter The modern buildings

Co-hosted by Kenya, Uganda, and Tanzania, the 2024 African Nations Championship (CHAN) convenes Africa’s most skilled footballers to East African pitches. The tournament has catalyzed

From seasoned champions to first-time runners, this race for African women was not only about speed. Uplifting womanhood and demonstrating solidarity was at the heart

WAFCON 2025 thrills with a 45% prize money increase, surging attendance at federation games, and bold investments. These are signs of a system boldly backing