Changing the narrative on Africa.
Nigeria’s decision to bid for a Formula 1 Grand Prix shows that Africa’s campaign to return the championship has evolved into a continent-wide competition rather than a select countries’ ambition.
For the DRC, the 2026 FIFA World Cup was never simply about football. It was a return to the world’s biggest sporting stage after a 52-year absence and an opportunity to present a country that has long been described almost exclusively in the language of war, humanitarian crises and instability.
Cape Verde extended their debut momentum with a disciplined 2-2 draw against Uruguay, staying unbeaten in a tightly contested Group H. The result keeps the Blue Sharks in knockout contention while tightening the margins in a group defined by resilience, late goals, and tactical discipline.
Côte d’Ivoire’s win and Morocco’s draw with Brazil mark Africa’s earliest statement at the 2026 World Cup, as competition intensifies for the continent’s record 10 teams. A parallel debate on inclusion continues to unfold following the exclusion of Somali referee Omar Artan from officiating duties.
African banks, betting firms, telecoms companies and consumer brands are moving beyond traditional sports sponsorship into deeper commercial partnerships tied to league financing, digital fan systems and long-term sports infrastructure.
Kenya’s Sabastian Sawe has rewritten what the marathon can look like, running 1:59:30 to win the London Marathon and become the first man to break the two-hour barrier in an official race.
An African startup is building a digital scouting infrastructure that documents and verifies talent across grassroots football. By turning local performance into structured data, it aims to connect Africa’s vast player pool to the global transfer market.
Africa’s sports economy is no longer just about talent exports. The sector is growing into a robust industry attracting record investment from global brands, betting firms, and governments alike.
Didier Drogba-backed team takes third place as Team Brazil wins the first E1 powerboat race in Africa. by bird story agency reporter The modern buildings
Co-hosted by Kenya, Uganda, and Tanzania, the 2024 African Nations Championship (CHAN) convenes Africa’s most skilled footballers to East African pitches. The tournament has catalyzed