Changing the narrative on Africa.
African banks, betting firms, telecoms companies and consumer brands are moving beyond traditional sports sponsorship into deeper commercial partnerships tied to league financing, digital fan systems and long-term sports infrastructure.
Kenya’s Sabastian Sawe has rewritten what the marathon can look like, running 1:59:30 to win the London Marathon and become the first man to break the two-hour barrier in an official race.
An African startup is building a digital scouting infrastructure that documents and verifies talent across grassroots football. By turning local performance into structured data, it aims to connect Africa’s vast player pool to the global transfer market.
Africa’s sports economy is no longer just about talent exports. The sector is growing into a robust industry attracting record investment from global brands, betting firms, and governments alike.
Didier Drogba-backed team takes third place as Team Brazil wins the first E1 powerboat race in Africa. by bird story agency reporter The modern buildings
Co-hosted by Kenya, Uganda, and Tanzania, the 2024 African Nations Championship (CHAN) convenes Africa’s most skilled footballers to East African pitches. The tournament has catalyzed
From seasoned champions to first-time runners, this race for African women was not only about speed. Uplifting womanhood and demonstrating solidarity was at the heart
WAFCON 2025 thrills with a 45% prize money increase, surging attendance at federation games, and bold investments. These are signs of a system boldly backing