Changing the narrative on Africa.
For travellers exploring Uganda with Denis Ssebayiga, conversation is part of the journey. His Deaf-led tourism venture offers tours in sign language while working towards a bigger ambition: creating opportunities for Deaf people to earn a living as guides.
By preparing and packaging sombé for busy households, a couple in eastern Democratic Republic of Congo is building a market for a familiar food, creating work and turning its production waste into fertiliser.
Eswatini’s tourism sector attracts tourists to the yearly Umhlanga Reed Dance and the country’s numerous natural attractions. However, as the kingdom looks outside to attract more tourists, more young Emaswati are shifting their attention inside, exploring the mountains, woods, rivers, and cultural treasures within their own borders.
For Africans living abroad, food can be a way to stay connected to home and build new communities. Aminatou Camara, an Ivorian restaurateur in Dubai, has converted her passion for food into a meeting place where people from all over Africa can share meals, build friendships, and experience a sense of belonging outside their own country.
Food is becoming one of Africa’s newest tourism exports. From coffee ceremonies and street food festivals to farm-to-table experiences, countries are using gastronomy to attract visitors, extend tourism spending, and build more inclusive local economies.
Uganda’s latest push to promote the Pearl of Africa abroad reflects a wider African trend, with governments increasingly using national brands to drive tourism, investment, trade, and international partnerships.
New industry data suggests Africa’s hotel development momentum is increasingly shifting eastward. While North Africa still dominates the size of the continent’s pipeline, countries such as Kenya, Ethiopia, and Tanzania now host some of the highest shares of projects already under construction.
IShowSpeed’s livestreamed Africa tour adds to the work that African digital influencers have been doing in recent years to capture the continent beyond clichéd images of poverty and conflict.
Record numbers of visitors ventured on safari tours and nature park visits in Kenya and Tanzania during the 2025 December holidays compared to past years, pointing to noticeable back-to-nature travel trend in the region. Furthermore, countries in southern and West Africa have also recorded increases.
When you land on Diana Daisy Gau’s TikTok page, the first thing you notice is a grid that resembles a shifting travel tapestry. Thumbnails flow from rainforest greens to desert browns, island blues, and the soft gold of evening markets. One frame shows her picking through a market in Suriname, another captures her laughing from the back of a pickup truck in Laos, and others place her on a canoe in Guyana or learning to fold pandanus leaves in Kiribati.