Bird Story Agency

Changing the narrative on Africa.

Women

Ruth Apondi’s smart route to mobile health

When Kenyan nursing graduate Ruth Apondi Omondi created Smart Mama as a simple telemedicine platform in 2024, she knew she was bridging a critical gap in maternal care. The 24-year-old launched the m-Health service in Nairobi to give pregnant women the reliable information they need to make better health decisions on their journey to childbirth.

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Rebecca Zoro: Weaving Ivorian heritage into global fashion

Inside a workshop bordering her family’s rubber plantation on the outskirts of Abidjan, Ivorian designer Rebecca Zoro is busy tapping into her creative roots. Global celebrities such as Beyoncé have worn her clothes, under her label Yhebe Design. Currently, she is retreating from attending glitzy glamourous events to concentrate on her next collection.

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Women are shaping Africa’s agribusinesses

Across Africa, women are more present than ever along agro-processing and food business value chains. It’s about more than farm work. An impressive 63 percent are now engaged in off-farm activities ranging from processing and packaging to marketing and retail. Expanding urban centres and a demanding middle class are behind the numbers.

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